ABOUT US

Fraboost began in Birmingham with a feeling most of us know too well. You open your wardrobe, it’s full, and somehow there’s still nothing to wear. Half of it doesn’t fit how you live anymore, and the other half was bought for one occasion and never worn again.

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Anwar Sayed wanted to change that, and on 8th August 2024 the business was officially registered at Companies House. The idea was simple: to build a women’s clothing store where every piece earns its place in your wardrobe. Clothes that make you feel confident on a Monday morning, a Friday night and every day in between.

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The company behind Fraboost is called Jawan Forever. “Jawan” means young, so the name roughly translates to “forever young”. We don’t think that’s about age. It’s about the way you feel when you put on something you really love, and that’s the feeling we want every order to bring.

We’re still a small, independent team, and we like it that way. We choose every style ourselves, we check the details that matter, and we read every message that lands in our inbox. If something isn’t right, you’ll be talking to people who actually care about fixing it.

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What Fraboost stands for
Style that lasts beyond one season. We look for pieces you can wear again and again, styled up or down, year after year.

Fit and comfort first. A beautiful piece is no good if you can’t wait to take it off. We pay close attention to fabrics, cuts and sizing.

Fair prices. Feeling good in your clothes shouldn’t mean overspending. We keep our prices honest and our quality high.

Real people, real service. Questions about sizing, an order or a return? Just get in touch. We’ll reply properly, not with a script.

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Thank you
Every order you place supports a small British business that started with one idea and a lot of hope. We’re so glad you found us, and we can’t wait to be part of your wardrobe.